A cleaning products supplier came to us looking for a way to keep his existing customers up to date with his ever expanding product range to encourage then to try out other products.
We devised an electronic email newsletter that goes out monthly to all his customers. In addition we created a hard copy newsletter that goes out every other month. Both of these newsletters include tips and case studies of new products available and how to use them.
In the first 8 months of implementing these customer retention systems turnover has increased by just under 24%. In addition to introducing new products to his customers he has enjoyed increased sales of his existing product range.
I guess you could say that with our Autopilot Marketing system he is cleaning up!