DIY Self Paced Training Course
Dear Small Business Owner,
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men.
Both had been better than average students, both were personable and both–as young college graduates are–were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had started and continue to run their own businesses.
But there was a difference. One of the men was owner of a small local manufacturing company, with 12 employees on a local industrial estate, serving local clients. The other was the president of a global manufacturing company with factories in 6 countries, and distributors in 30 countries.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.
The difference lies in what each person knows and how he or she makes use of that knowledge.
And that is why I am writing to you about The Small Business Online Marketing Home Study Kit. For that is the whole purpose of The Small Business Online Marketing Home Study Kit: To give its readers knowledge–knowledge that they can use in their business.
A Course Unlike Any Other
You see, The Small Business Online Marketing Home Study Kit is a unique course. Its written based on the experience of Better Business Results consultants working with real small businesses every day since 2005.
It contains proven, step by step, instructions to take any business and implement an effective online marketing approach that laser focuses on their ideal customers, captures their attention and converts them to paying customers.
Knowledge Is Power
Right now, I am reading the first chapter of The Small Business Online Marketing Home Study Kit. It outlines the importance of putting in place a proper marketing strategy as opposed to just starting a business and hoping for the best. Then it shows me exactly what I need to do step-by-step with worksheets and examples to make it happen in my business.
All this valuable and comprehensive information, there are 13 modules with over 300 pages, is presented in an accessible ring binder which weighs in at a hefty 8lbs, this isn’t some flaky eBook! Once you get this in your hands you will have all of the knowledge you need to set up a proper online marketing system at your fingertips.
Much of the information that appears in The Small Business Online Marketing Home Study Kit appears nowhere else. This self paced training system can be applied to any business looking to put in place an effective marketing system.
The kit takes you step by step through the following modules:
Module 1 – Fundamentals
This module discusses the strategy part of your business. You need to think hard and long about the issues discussed in this module and create a strategy blueprint to achieve your marketing goals. Only when you get your basics right, your marketing efforts will produce satisfying results.
Module 2 – Consistent Branding
Offline or online, the marketing and advertising space is just as crowded. To standout from the noise and to make your point, you need to get your positioning right and be consistent about it.
Module 3 – Website Setup
Learn how to build and launch a website and blog. Choose the right keywords and optimise your copy for them. Put in place an effective copy management strategy for your business and make the most of your online presence.
Module 4 – YouTube Setup
Know how you can create engaging video content featuring testimonials, product demonstrations, expert presentations and real estate walkthroughs, etc., to impress your audience. Learn how to create professional looking videos using Camtasia, Jing and Animoto. Know to how to skin, embed, tag and optimise your YouTube videos.
Module 5 – LinkedIn, Twitter & Google Places Setup
Setup your LinkedIn presence and build following. Create a Twitter account and build following. Add your photos and videos to Google Places to attract positive reviews from your customers.
Module 6 – Facebook and Google+ Setup
Facebook is perhaps the most powerful social networking platforms out there. This module will teach how to set up your Facebook Page and customise it with various apps and custom tabs. Know how to publish unique content on Facebook to attract likes and subscribers. Learn how to promote events on Facebook to boost your sales.
Module 7 – Organic Traffic Content Creation
Organic traffic is the lifeblood of any online marketing campaign. Formulate a content creation plan using right keywords and tags. Learn how to optimise your content for search engines and attract traffic on a sustained basis.
Module 8 – Paid Traffic Generation
This module will teach you how to pick the right keywords and narrow down your target market to achieve the best possible results with PPC ads and Facebook ads. We will also teach you how to create effective ads using strong calls to action.
Module 9 – Offline Marketing
Do not get carried away by online marketing buzz. To get the best results from online marketing you need to integrate it seamlessly with offline marketing. This module will teach you how to create impactful postcards using Microsoft Publisher and use them to launch a direct mail postcard campaign.
Module 10 – Social Proof
This module will tell you how to present social proof to your customers using strong copy that matches their purchase decision-making psychological processes, impactful testimonial videos and third part social proof indicators.
Module 11 – Mobile Marketing
Mobile marketing offers many possibilities, especially to small businesses. SMS, MMS, coupons, mobile URLs, common short codes, Smartphone apps and location based targeting let you reach your customers in many ways. This module will teach you how to design a mobile website to cater to the needs of visitors who access your site via mobile platforms.
Module 12 – Referral Marketing
People still depend on their friends to make purchase decisions. While other businesses can wait for word of mouth publicity spread, you can learn how to amplify it by giving strong incentives to your customers.
Module 13 – Lead Conversion & Customer Follow-Up
All that traffic that lands up on your website is essentially useless if you can’t convert it into sales. This module presents various lead conversion strategies that will monetise your traffic in the best possible way.
Get Your Copy Now – Risk Free
Put our statements to the test by purchasing The Small Business Online Marketing Home Study Kit today for just €385 + VAT (€473.55 total) this includes Free worldwide shipping.
You then have a full twelve months to study it and implement this information into your business.
If during this time you feel that The Small Business Online Marketing Home Study Kit does not deliver on its promise then simply return it to us and on receipt we will refund the purchase price in full.
So there really is no risk on your part.
Simply click the Buy now button to complete the check out process.
You may return your purchase within one year from date of purchase provided it is in perfect, resaleable condition (no writing on pages, no smudges or dirt, etc.). To get the return process started, please email us at firstname.lastname@example.org. We will give you the address for returning your product.
All orders are shippped within 2-3 business days using International Priority shipping/handling, this means that most locations will receive their package within 7 days.