Search Engine Optimisation
Why do I need Search Engine Optimisation?
Having a website that no one can find is rather like printing a brochure and leaving it in your cupboard.
The need for Search Engine Optimisation becomes pretty clear when you look at the statistics. 80% of people choose the first two results in a search engine when they are looking for something.
In order to make money from your website it has to be found.
There are a number of companies purporting to offer Search Engine Optimisation, some of whom claim that they can guarantee results. Steer clear of these!
Search engines change their algorithms all of the time so there is no one who can hand on heart completely guarantee their results.
We come at search engine optimisation from a quality standpoint rather than blasting out spun content to dubious sites.
Increasingly Google and the other search engines such as Yahoo and Bing strive to reward websites that people like and find useful. Therefore we strongly believe that search engine optimisation should be done as a by product of creating an engaging website and then regularly adding good quality content (including articles, case studies, web video and infographics) that your users will find useful and search engines will reward.
As all websites are different and each of our clients comes to us with different requirements we don’t have a one size fits all approach to search engine optimisation. Instead we will look at all the different factors, and your objectives and create a bespoke content creation and distribution plan that will give your website the visibility it deserves.
Contact us today with details of your requirements and we will give you an honest appraisal of what needs to be done to ensure your website gets found and delivers that all important ROI.