Key Marketing Dates For Irish Retail 2015
Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. The buzz of the event gave hard hit retailers an extra boost for one weekend coming up to Christmas.
It’s one of the most obvious things in retail but knowing what the key marketing dates for Irish retail events are and having a plan in place to market them is crucial to any retail business success.
If you were blindsided by the popularity of black Friday this year then make sure it doesn’t happen again next year! Don’t leave it until the last minute to plan your January Sales/Valentines day promotion or whatever else crops up in the year. Plan now and save yourself from the dreaded last minute stress.
Here are some key marketing dates for Irish retail for 2015:
December 26th – St. Stephen’s Day (Ire) Boxing Day (UK) Traditional Start to the Sales.
January – Sales
February 14th – Valentines Day
March 15th – Mothers Day Ireland 2015
March 17th – St. Patricks Day
April 1st – April Fools
April 6th – Easter Monday Ireland 2015
May 4th – Bank Holiday 2015
June 21st – Fathers Day Ireland 2015
July – Summer Sales
Aug – Back To School
September – Back To School
Oct 26th – Halloween
Nov 27th – Black Friday
Nov 28th – Cyber Monday
December 25th – Christmas Day
A simple but effective way to let your customers know about your promotional events throughout the year is via text message marketing. It’s a very effective way to reach customers, in particular if you run a small business.
Text messages have a 95% open rate and the majority are read within 3 mins. It’s permission based so you will have to make sure you are getting the permission of your customers first. We offer a great value solution to retail that makes it very simple to gain your customers permission to text them and then send them promotional messages whenever you like. It’s all managed from a simple ipod kiosk and it is highly effective at streamlining your marketing.
To take a look at how this system will work for your business, simply call us and book in an appointment with one of our experts.
For More information on our Citigro text messaging system read this guide on loyalty marketing
More international dates for 2015 can be found here
For more quirky holiday dates take a look at this calendar