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Key Marketing Dates For Irish Retail 2015

Calendar 2015 - BlueDid black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. The buzz of the event gave hard hit retailers an extra boost for one weekend coming up to Christmas. 

It’s one of the most obvious things in retail but knowing what the key marketing dates for Irish retail events are and having a plan in place to market them is crucial to any retail business success.

If you were blindsided by the popularity of black Friday this year then make sure it doesn’t happen again next year! Don’t leave it until the last minute to plan your January Sales/Valentines day promotion or whatever else crops up in the year. Plan now and save yourself from the dreaded last minute stress.

Here are some key marketing dates for Irish retail for 2015:

December 26th – St. Stephen’s Day (Ire) Boxing Day (UK) Traditional Start to the Sales.

January – Sales

February 14th – Valentines Day

March 15th – Mothers Day Ireland 2015 

March 17th – St. Patricks Day

April 1st – April Fools

April 6th – Easter Monday Ireland 2015

May 4th – Bank Holiday 2015

June 21st – Fathers Day Ireland 2015

July – Summer Sales 

Aug – Back To School 

September  – Back To School

Oct 26th – Halloween

Nov 27th – Black Friday

Nov 28th – Cyber Monday

December 25th – Christmas Day

A simple but effective way to let your customers know about your promotional events throughout the year is via text message marketing. It’s a very effective way to reach customers, in particular if you run a small business.

Text messages have a 95% open rate and the majority are read within 3 mins. It’s permission based so you will have to make sure you are getting the permission of your customers first. We offer a great value solution to retail that makes it very simple to gain your customers permission to text them and then send them promotional messages whenever you like. It’s all managed from a simple ipod kiosk and it is highly effective at streamlining your marketing.

To take a look at how this system will work for your business, simply call us and book in an appointment with one of our experts.

Resources:

For More information on our Citigro text messaging system read this guide on loyalty marketing 

More international dates for 2015 can be found here

For more quirky holiday dates take a look at this calendar 

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