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Get Your Digital Marketing Strategy On Track For 2015

Businessman writing SEO process diagram, Internet conceptInternet users are a savvy bunch. They have high expectations about what to expect online. If you want to grow your business online then you have to keep up with what the big brands are doing. Here is how you can get your digital marketing strategy on track for 2015.

It’s very possible to grow a successful business online but it does involve creating a strategy that is up to date with what online shoppers and searchers expect from an online experience.

If you are planning on making your online strategy a top priority going into 2015 then here are some of the key things you need to consider for your business. If you would like some more detailed advice, call us to book a strategy session on: 01 4880985.

Website

It’s time to take long hard look at your website. Is it a good representation of your business or does it make you look old and dated? Your website is like your shop front, it has to be well organised, clear, easy to navigate and look fantastic. 

It must also be viewable on a smart phone and on a tablet. If you’re website is not loading on your  smartphone, then you should make it a top priority to get that fixed this year. More and more people are browsing the internet on their smartphones so you are missing out if your website is not accommodating them. 

SEO

We hear it all the time ‘I want to be number one on Google!’ There is no doubt about it, being number one on Google will bring you lots of new business. If it is your goal this year to be at the top then make sure your expectations are realistic. It takes a lot of time and effort, not to mention trial and error, to get to number one on Google organically.

So either set aside a couple of days each month to work on this or hand it over to the professionals to do it for you. If you are planning on handling the SEO yourself, we recommend you read this guide by Moz which will give you a good overview of what is involved. If you prefer to hand it over to the professionals then feel free to call us and talk through your options.

Whatever you choose, go into it with realistic expectations and give yourself a realistic timeframe.

Paying For A Google Placement

Just as you would set yourself an advertising budget for the year, you should also set aside some of your budget for online advertising. It’s a much more cost effective form of advertising as you only pay for the results you get – You don’t get that kind of feedback from a billboard or a magazine ad.

There are a number of different ways you can advertise online. Google Adwords is a way to get to the top of Google very quickly. The cost of this will vary depending on how competitive your business is. You pay each time someone clicks your ad, again this cost depends on your line of business but a rough estimation is that you will pay approx €2 per click.

This may seem like a lot but remember that these are people searching for exactly your services so your ROI is much higher than that of a traditional advertising campaign. It is also easy to lower of higher your budget in accordance with your results and you can set a maximum budget so it’s simple to control costs.

We recommend you use an agency to set this up as it can be tricky and requires research and testing – we are Google certified if you are interested in setting up a trail campaign in the new year.

Social

If you have always held a bit of apprehension about Facebook then you are not alone. Plenty of business owners are skeptical about what the point of it is.

Yet Facebook offers you are fantastic opportunity to advertise to your ideal custom audience. People tell Facebook alot of personal information about themselves and therefore it offers a unique opportunity to get your message in front of a highly curated audience.

If you have yet to test the possibilities of Facebook’s advertising platform then we seriously recommend you try it this year. It is very cheap too so well worth a trial.

But don’t just think about Facebook, YouTube is the worlds second largest search engine. Video content is absolutely exploding at the moment, particularly on smartphones. A well considered video strategy can take you from the past to the cutting edge very quickly.

Video on your website is also great for SEO purposes so should be factored into your overall strategy.

Keep Everything Updated

Static websites just don’t cut it any more. Ideally you should be updating your website once a week. An easy way to do this is with a blog. You can keep this updated with news, videos, testimonials and keyword optimised content.

Keyword optimised content are articles that are created specifically to boost your SEO.

We provide all these services and more for businesses just like yours. Feel free to phone us and talk about creating a plan for 2015.

Some Useful Resources:

Google Keyword Planner Video Tutorial

Setting Up Google Places For Your Business Video Tutorial

Four Reasons to Add Video To Your Website 

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