Enlist Your Customers to Bring You New Business

I Just received the following:

Bring a friend into Vodafone retail store this weekend, and they’ll get € 100 off a smartphone if they switch network to Vodafone Bill Pay. You’ll get a FREE IPhone Essentials pack worth  € 49.99 – it’s our way of saying thanks. Participating Vodafone Retail stores only, see vodafone.ie/terms for more details. Opt out vodafone.ie

This is a good example of very cost effectively implementing a one offf referral program using a low cost marketing method (free for vodafone) to reach out to your customers and ask them to introduce their friends to your service. By doing so everyone gets something. Your friend gets  a good saving, you get a reward and Vodafone some new customers.

Could you learn from this and swipe this strategy in your own business? I’m sure most businesses could. Obviously in order to do so you would need to keep an up to date database with your customers contact details and permission to text them. But if you have that then this could be a very smart and fast way to generate some new business.