Latest Online Marketing Blog Posts

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow [...]

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It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are [...]

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Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. [...]

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Category : Irish Business Tips

Key Marketing Dates For Irish Retail 2015

Key Marketing Dates For Irish Retail 2015

Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. The buzz of the event gave hard hit retailers an extra boost for one weekend coming up to Christmas.  It’s one of the most obvious things in retail but knowing […]

Why Most Businesses Treat You Like a One Night Stand When Really They are Looking for Love

Why Most Businesses Treat You Like a One Night Stand When Really They are Looking for Love

Imagine that you are young free and single and heading out for the night. You are in great form thinking about the possibilities that lie ahead. Perhaps tonight is the night that you will meet that someone special. You arrive in the bar where you are meeting your friends and while you are waiting you […]

Are You Looking for a Marketing Consultant? Here Are Five Things That Make Us Different

Are You Looking for a Marketing Consultant? Here Are Five Things That Make Us Different

Looking for some help with your marketing? There are quite a few marketing consultants to choose from, but what makes us different? Here are five points of difference. Don’t Just Strategise, Implement There are plenty of consultants out there who will draw you up a comprehensive marketing strategy. The problem comes when you try to […]

3 Essential Google Adwords / PPC Tips for Beginners

3 Essential Google Adwords / PPC Tips for Beginners

There is no doubt about it, Google Adwords / PPC can be a difficult platform to get your head around.  On the surface, it all looks rather straightforward: Sign up, write an ad, pop in your website link, set your bids to auto, hook up your credit card and go. The thing is, you can do […]

Everything You Need To Know About The New Google My Business Page

Everything You Need To Know About The New Google My Business Page

A couple of weeks ago Google launched a product called Google My Business. Google My Business basically amalgamates all of Googles products for local business like Google Places and Reviews and puts them into one easy to access dashboard. Having used all these services in the past, having them under one roof is a great […]

How to Double, Triple or Even Quadruple Your Profits from Paid Traffic

How to Double, Triple or Even Quadruple Your Profits from Paid Traffic

In this previous article we looked at why it makes sense to focus your efforts on paid advertising which can get instant traffic to your site that you can control rather than on SEO which has no guarantees due to factors outside your control. In this article we want to talk about some advanced ways […]

A Foolproof Way to Figure Out Your Marketing Plan

A Foolproof Way to Figure Out Your Marketing Plan

Time to get back to basics. This article will give you a fool proof way of evaluating your business and figuring out your marketing plan. It’s a tried and tested marketing theory and it works. The best part is it will only take you five mins. The Method You will need to imagine two things. […]

5 Things You Can Learn from RTE’s The Takeover

5 Things You Can Learn from RTE’s The Takeover

I’ve enjoyed watching the recent RTE series of the takeover, if you aren’t familiar with it then the format is that for a business which is struggling the owner hands over the running of the business for two weeks to the staff. The staff are given a budget and then under the watchful eye of businesswoman […]

Get Your Business Online Using Digital Marketing and SEO an Easy Guide

Get Your Business Online Using Digital Marketing and SEO an Easy Guide

Getting your business online and using digital marketing and SEO (which stands for Search Engine Optimisation) doesn’t have to be difficult, drawn out or a major hassle. We all want two main things from our website. 1. That it can be found when someone types in our keywords. 2. That it will make money. Some […]

Online Advertising –  The One Thing You Need To Know About It

Online Advertising – The One Thing You Need To Know About It

What if I told you the T.V programme, Antiques Roadshow, was on the cutting edge of technology? Or maybe a better way to phrase it is that Online Advertising uses a technique that has been popular and effective for centuries. Whether it’s a Google Adwords Campaign or Getting your Ads onto websites, the technology behind […]