Latest Online Marketing Blog Posts

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow [...]

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It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are [...]

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Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. [...]

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Archives

Category : General Rants

5 Things You Can Learn from RTE’s The Takeover

5 Things You Can Learn from RTE’s The Takeover

I’ve enjoyed watching the recent RTE series of the takeover, if you aren’t familiar with it then the format is that for a business which is struggling the owner hands over the running of the business for two weeks to the staff. The staff are given a budget and then under the watchful eye of businesswoman […]

Beware Shiny Objects and New Technology – Look for ROI First

Beware Shiny Objects and New Technology – Look for ROI First

Often when I’m talking to a new client they are keen to learn about the latest and greatest marketing technologies. Whether it be smart phone marketing, or social media they are itching to get going and launch into these new media in a gung ho fashion. The trouble is that these business owners see new […]

A Timely Reminder Of Why You Need To Focus Your Marketing Efforts On Your Past Customers

One of our clients, an ecommerce store owner, contacted us in a panic today saying that she wasn’t meeting her sales targets for the month (this client chose not to use our ongoing marketing services). As a reaction to this she had (unbeknown to us) just spent a lot of money printing and delivering 20,000 […]

Lets Help An Entrepreneur Get Started

We want to recruit you to our lending team, Better Business Results, on Kiva, a non-profit website that allows you to lend as little as $25 to a specific low-income entrepreneur across the globe. You choose who to lend to – whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, […]

Which advertising media should I use?

In response to a recent post on askaboutmoney.com the following question was asked:  “I have been thinking of buying some air time on the screens you see in petrol stations and various shops. Has anyone used this form of advertising before and if so did you get a good response?” Here is the response I gave. […]

Only cut the stuff that doesn’t work

Cutting marketing costs might be the first reaction to a downturn. But, those that thrive during tough times take advantage of the fact that their competition is cutting back.  They actually forge forward and spend more on marketing (only on stuff they know works) in order to eat up market share while others are struggling. […]

Don’t blame the recession for your business failure if you don’t have your house in order

With all the doom and gloom in the air and business owners complaining that the recession is killing their business. It surprises me that some of them seem to have just given up. For example 4 days ago I sent an email asking for a quote to 5 different businesses. 4 days later and only […]

5 Steps to Success for 2008

I wish you and your family all the best for the New Year! I hope you have made a resolution to make things happen this year! I would strongly suggest you, 1) Set Your Goal, 2) Put a time frame on it, 3) Make a list of what you need to do to accomplish it […]

What does keeping fit have in common with Marketing your business?

I’m very proud of myself, for the last 8 weeks or so I have managed to go to the gym twice a week. It was painful at first and I tried to come up with excuses not to do it. Now I feel much better and actually can’t wait until it is a ‘gym day’. […]

Don’t Annoy Your Customers with Trivial Things

Over the weekend I went to the UK to my best friend Wil’s wedding. I’m happy to say everything went very well, including my best man speech! We stayed at the Hilton in Warwick, and again just about everything was perfect. The staff were friendly and attentive. My only gripe was that Hilton in their […]