Latest Online Marketing Blog Posts

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow [...]

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It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are [...]

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Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. [...]

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Category : digital marketing

Trend Watch – Personalised Marketing

Trend Watch – Personalised Marketing

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow as a trend in 2015. The internet is a noisy place with millions of pieces of information fighting for our attention. Many global brands have jumped on personalisation as a […]

Latest SEO Trends for 2015

Latest SEO Trends for 2015

It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are putting SEO or organic search at the top of your companies priorities this year then make sure you are up to date on what the experts are predicting will be […]

Get Your Digital Marketing Strategy On Track For 2015

Get Your Digital Marketing Strategy On Track For 2015

Internet users are a savvy bunch. They have high expectations about what to expect online. If you want to grow your business online then you have to keep up with what the big brands are doing. Here is how you can get your digital marketing strategy on track for 2015. It’s very possible to grow […]

The Story Of The Red Dress And The E-Commerce Christmas Battle For Sales

The Story Of The Red Dress And The E-Commerce Christmas Battle For Sales

Once upon a time there was a woman in search of the perfect red dress for Christmas. That woman, was me. So of course, I went to Google and typed in the words ‘red dress’. Ok, so I wasn’t actually looking for a red dress, I was conducting some research. At this time of the year […]

What We Can Learn About E-Commerce from Amazon

What We Can Learn About E-Commerce from Amazon

With Christmas on it’s way, there are so many opportunities to sell online. But make no bones about it, selling online is competitive. Large online stores already have a streamlined system in place for getting found online and making the sale. It’s possible to compete but there are some things you need to make sure […]

Facebook Changes – Some Promotional Posts Will Be Penalised

Facebook Changes – Some Promotional Posts Will Be Penalised

Just when you were getting your head around the loss of ‘like-gating’ Facebook have dropped another algorithm bombshell that has shaken many a Pages manager (and left a significant number infuriated). Yes, more Facebook changes to keep on top of! This time it’s promotional posts that are taking a hit. On 14th Of November Facebook […]

Five Tips To Grow Your Business With YouTube

Five Tips To Grow Your Business With YouTube

I’m sure I don’t have to tell you how big YouTube is. Chances are you use it all the time. But let me just refresh your memory. – YouTube gets 1 billion unique visitors every month. – Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every […]

The Dublin Web Summit 2014 – Some Key Points for Digital Marketing

The Dublin Web Summit 2014 – Some Key Points for Digital Marketing

Last week, the superstars of Silicon Valley hopped across the pond to Dublin for a spot of techie networking, idea sharing, copious amounts of coffee and of course – to sample the infamous Dublin pubs (where the real networking happens apparently!). The Dublin Web Summit 2014 flooded the city with 20,000 people from all over […]

5 Super Easy SEO tips for Beginners

5 Super Easy SEO tips for Beginners

 Looking for some easy SEO tips you can actually apply to your website? We have rounded up 5 really simple tips you can do yourself to get your website up the food chain on Google. Note: this is not a comprehensive SEO guide. If these tips are too easy for you or you are hungry […]

What is Retargeting?

What is Retargeting?

Retargeting (also called remarketing) burst onto the digital marketing scene about three years ago. Since then, it’s seen massive growth. Retargeting is now a major player in any digital marketing strategy. But What Exactly Is Retargeting? Retargeting is a very cost effective form of online advertising. It offers you cheap clicks and an impressive ROI. […]