No Marketing Plan? How do you expect to grow?

April 20, 2007 by Matt Eve
Filed under: Our Marketing services 

I often get approached by business owners saying ‘my business is struggling I’m not sure how to make it grow can you help me?’ One of the first questions I ask them is ‘Do you have a marketing plan?’ and it never ceases to amaze me that nine times out of ten this is met with the meek reply ‘Well not exactly, No’.

How can you be in business and not have a clear understanding of how you are going to get customers in the door? It just doesn’t make sense, people spend a fortune on business premises and stock which on their own are pretty much useless without any customers to buy them. But ask them what kind of budget they have set aside for marketing and I’m often met with a blank stare.

I think most business start ups fall into this trap, they allocate thousands of Euro to kitting out the business and in making sure they have everything just right but then leave no money for sales and marketing. To me that is just like spending your life savings on a ferrari but not leaving any money for petrol! Sure it looks nice and impressive to have the ‘business’ sitting there but it wont go anywhere without customers and a way to attract them.

I see the same with websites. A business owner feels obliged to put up a website and often spends hundreds of Euro on a fancy design, but guess what they don’t allocate any time or resources to marketing the website and it just sits there looking pretty with noone visiting it.

So if this any of this sounds familiar to you then please get in touch with us, we wont bite and we can wotk with just about any business.

If you can’t afford full time marketing staff then perhaps we have the answer with our Virtual Marketing Director service. For less than the price of a daily cup of coffee we will completely review all of your current marketing, put in place an affordable and achieveable marketing plan and work with you to make sure it happens. Better still we guarantee that if you work with us and follow the recommendations we give you then you will make at least 3 times the investment you spend with us. If for any reason this is not the case we will refund the fees you have paid us in full.

It all starts with an informal no obligation Free 15 min phone call and from there we can assess how to best help you. So if you are serious about growing your business call now on 1850 943122 to get the ball rolling.

Tags:

Comments

Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!