Most businesses in Ireland these days have a website, but all to often it seems business owners have put up a site based on advice from a web designer rather than from a marketing perspective.

Sure a good web designer will give you a site that looks good but unless you are trying to win a design awared often this isn’t going to be good news for your bottom line.

Instead you need to design your website from a marketing point of view. In order to do this you need to first determine what the primary objective of your website is. Your primary objective could be to capture leads from interested parties so you can follow up with them, or perhaps it might be to sell a product or service directly from the page.

Your website should not simply be a brochure with a contact us page, whilst you need to include this information you should make it more engaging and give people more of a reason to interact with you. For example if your main objective is to build a mailing list of prospects interested in your services then perhaps you might consider creating some kind of report or low value product that you could give away.

For example on our website you will see we give away a free report called “The 17 Golden Rules Of Every Successful Entrepreneur” which contains some tips and tricks for business owners to get them thinking about growing their business. By offering this to our site visitors for free we are giving them something of value and also starting to build a dialogue with them.

So what is the primary objective of your website? If you would like us to critique your website for you for Free then please get in touch or give us a call on 1850 943122.