Joint Venture Marketing Ideas for a Furniture Retailer

March 8, 2007 by Matt Eve
Filed under: Ireland Marketing Tips 

Sometimes the most cost effective way of promoting a business is to piggy back on the back of an existing one. The marketing jargon for this is a joint venture and is where you work with a business that already has a relationship with customers that match the profile of your business.

If done correctly then this can be a winner all round for both of the businesses involved and for the customers. The business that has the customer list (the host business) benefits by being able to offer something of value to their customers, the business making the offer (the beneficiary business) gets exposure to its target market very cost effectively and the customer gets an offer that may be of value to them.

Here are some examples of Joint Ventures that a furniture retailer could use. They revolve around doing JV’s with businesses that have customers that might be in the position to purchase new furniture. For example people that have just moved house. I would recommend that you try and do a JV with estate agents where you could give them a voucher worth say €100 off new furniture. This will benefit the real estate agents by making them look good and it will generate leads for the furniture business.

Another idea might be to approach property developers and offer furniture for free for use in show homes in return for the furniture company to be able to leave promotional materials or discount vouchers for each visitor.

The furniture company also consider approaching small builders and decorators who do renovation and improvement type work for home owners. Most likely once you have had your home redecorated you will then consider getting in new furniture.

Also how about targetting properties that have recently been sold and offering a complete package for furnishing the house.
These are just some simple cost effective ways to grow a furniture business.

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