Don’t blame the recession for your business failure if you don’t have your house in order

May 11, 2009 by Matt Eve
Filed under: General Rants 

With all the doom and gloom in the air and business owners complaining that the recession is killing their business. It surprises me that some of them seem to have just given up.

For example 4 days ago I sent an email asking for a quote to 5 different businesses. 4 days later and only one of them has bothered to reply to me.

This is not a unique experience. On the 21st April I submitted a web form enquiry for one company and they finally got around to replying to me on 3rd May! Either the businesses I am contacting are in the lucky position of having all the work they need and they don’t need to bother replying to prospects, or there are severe holes in their customer service processes.

So before you moan about the recession and how it is killing your business, you had better be sure that you and your staff are doing absolutely everything they can to maiximise the leads that you are already getting.

I know of plenty of busineses who are applying sound marketing and other business processes and are in fact growing their businesses in the current economic climate, when others all around them are dropping the ball.

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Comments

2 Comments on Don’t blame the recession for your business failure if you don’t have your house in order

  1. Jennifer on Tue, 19th May 2009 5:25 pm

    2. I couldn’t agree with your article more.

    I know in December of 2008 several companies laid off many of their employees starting with the sales & marketing departments! This action has cost their businesses severely as they are now having issues handling normal, everyday business and losing sells because of it.

    Companies that gravitate to Stellar Customer Service, Top Notch Quality Products and Affordability will soon become the new industry leaders.

  2. Lauren Fisher on Tue, 26th May 2009 7:50 pm

    3. I couldn’t agree more. I think that there are challenging times around at the moment but there really isnt any need for all the doom and gloom. I think people who have been struggling for the last few years are possibly using it as a convenient excuse to get out cleanly. I see great opps for people who are hard working and willing to put in the sweat equity to build it up during the tough times

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