Comments for Marketing Ireland: Better Business Results

Comment on Starting Your Own Business in Ireland? Test Small First by Matt Eve

Matt Eve — Mon, 07 Dec 2009 13:44:29 +0000

Hi Lynda,

Yes it is a dilemma alright. Have you been able to do any kind of financial projections? For example workign out how many sales you would need to make to break even (cover rent, stock, rates, bills etc?) I would start with this. This will give you an indiaction of what you need to sell just to keep the doors open. Then based on the past sales you have been able to achieve you have to make an educated guess on if it would be achievealbe to make this level of sales week in week out.

Something else you might consider which may or may not be applicable based on the product you are selling is whether it would be possible to sell your products on consignment inside another shop. Or even sub let space in an existing shop which has the same target market. You might find you can strike a deal that will benefit you (with lower start up costs) and a potential partner who can get an additonal source of income from existing premises.

Could this be an option for you?

Comment on Starting Your Own Business in Ireland? Test Small First by lynda

lynda — Mon, 07 Dec 2009 12:38:16 +0000

hi…. in respnonse to the above article on
Starting Your Own Business in Ireland? Test Small First
June 5, 2009 by Matt Eve. i would just like to say that i too just like the person you wrote about have a small business idea, i have also a good premesis in mind. i know as you said this is putting the cart before the horse! i have thought and thought aboout it and even started a market stall where i sold second hand versions of the product i intend to sell in my shop. this went fine i sold a lot of stock and feel there was a demand for it. it has also given me the idea that i shud sell new and used stock if my idea ever comes to plan! the only problem is that this market is only on one day a week and to travel to other markets just wouldnt work out as they are too far away. i still really want to open my shop but dont know where to start?? im a housewife with four kids my partner works full time and earns a good salary. i dont think a bank would lend me money as i dont work myself? so im puzzled as to where to start, should my partner get involved in borrowing the money?? help??

Comment on Only cut the stuff that doesn’t work by True North Metrics

True North Metrics — Wed, 26 Aug 2009 11:50:23 +0000

I think you are right in saying only to invest your marketing euros into something that works, and bang on the button again when you say that marketers often have little idea about which activities they are engaging in are actually producing results.

Reminds me of the John Wanamaker phrase “Have the money I spend on advertising is wasted, the problem is that I don’t know which half”

My company offer mobile marketing solutions for both small (corner shop) and large (Sandwich chains) operators and one of the main benefits of SMS marketing is precisely its measurability.
Each prospective customer on the database can be sent a unique promo code, and each promotion in turn can have unique phrases, keywords and codes attached to it making tracking what does and doesn’t work much easier.

I guess in times like these its all about measurability – “punting on it” or “winging it” just isn’t an option anymore.

Comment on Don’t blame the recession for your business failure if you don’t have your house in order by Lauren Fisher

Lauren Fisher — Tue, 26 May 2009 19:50:12 +0000

I couldn’t agree more. I think that there are challenging times around at the moment but there really isnt any need for all the doom and gloom. I think people who have been struggling for the last few years are possibly using it as a convenient excuse to get out cleanly. I see great opps for people who are hard working and willing to put in the sweat equity to build it up during the tough times

Comment on Don’t blame the recession for your business failure if you don’t have your house in order by Jennifer

Jennifer — Tue, 19 May 2009 17:25:09 +0000

I couldn’t agree with your article more.

I know in December of 2008 several companies laid off many of their employees starting with the sales & marketing departments! This action has cost their businesses severely as they are now having issues handling normal, everyday business and losing sells because of it.

Companies that gravitate to Stellar Customer Service, Top Notch Quality Products and Affordability will soon become the new industry leaders.

Comment on Find out what your competitors are upto online by Jennifer

Jennifer — Tue, 19 May 2009 17:24:10 +0000

Thanks Matt – I just signed up with it to give it a whirl.

Comment on Find out what your competitors are upto online by Matt Eve

Matt Eve — Wed, 08 Apr 2009 12:38:31 +0000

Hi Mick, Sorry I don’t follow your comment. I’m linking to the site so people can go and check out this tool for themselves. It is a handy resource when setting up PPC.

Comment on Find out what your competitors are upto online by Mick Wright

Mick Wright — Wed, 08 Apr 2009 09:02:56 +0000

Than why are you backlinking the site and optimising for this software organically if it can optimise your adwords account… I don’t understand?

Comment on Effective SMS Marketing by a gym In Ireland by PlusOne - Musings of a marketer » Effective SMS Marketing by a gym In Ireland

Wed, 21 Mar 2007 02:30:04 +0000

[...] The original and full blog entry can be found here On Friday I received the following SMS message from Crunch Fitness Gym in Clonsilla, Dublin that I used to be a member of. It said “ST PATRICKS SPECIAL. Rejoin Crunch fitness before 7pm Mon 19th and receive a free Nike Rockstar course and no membership joining fee. Ltd spaces avail. 01 8025906″ [...]