Irish Spa and salon marketing course
Better Business Results have teamed up with ISSS and Uisce Day Spa with to bring you a brand new course designed to help you break through the economic doom and gloom and show you…
What Really Works in Irish Spa & Salon Marketing
Who is this course for?
This comprehensive 1 day workshop is for self employed Spa industry professionals and the owners of spa businesses.
Are you struggling to get new customers and do you find that your existing marketing is ineffective?
Are you frustrated because you are a really skilled therapist but just can’t seem to atract enough paying customers?
If the survival of your business in the current economic climate is keeping you awake at night then this course is definitely for you.
What does the course include?
The course is broken into 12 key areas:
1. The Misleading Myths and Lies You May have been told about Marketing
2. What Marketing Really is
3. The 3 Ways to Grow Your Spa/Salon Business
4. What is a USP, Why you need one, and How to create one
5. Understanding the Life Time Value of a Customer
6. How to Drive Low Cost leads into Your Salon
7. How to Win More Sales – Turn looker into Buyers
8. How to Get Customers to Spend more each time they visit
9. How to Keep your customers coming back for more and more often.
10. Why Your Customers are your quickest way to more sales
11. How to partner with other complementary businesses
12. How to Advertise for maximum response following a simple formula that works
You will leave with a detailed business growth blueprint which details specific tasks you and your team need to take to dramatically increase the turnover of your business.
You will also walk away with a marketing manual that contains many more marketing secrets for you to apply to your business.
What will I learn from the course?
- 9 low costs ways to get all the leads you will ever need
- 12 ways to increase the value of each customer
- Keeping your customers coming back for more
Course Details
Course fee: Normal price €350 special introductory fee of €250
Date: Sunday 10th May 2009 - starts 9.30am and finishes at 5.00pm
Location: Uisce Day Spa, Suite 2, Celbridge Town Centre, Celbridge, Co. Kildare
For bookings please call: 01 6279899
Are you making this mistake with pay per click advertising?
By now just about every business owner should be aware of the opportunity to promote their business using search engine pay per click advertising. Of these by far the largest and well known is the Adwords service from Google.
Knowing about it is one thing actually doing it is another, and doing it really well is a whole different ball game. All too often I see pay per click advertisers pretty much throwing away good money. They may be feeling good about having gotten themselves set up with pay per click but they should have taken the time to really master the service.
The number one mistake I see people making is having their pay per click adverts simply linking to the homepage of their website. Google provides so much analytical information that doing this is a real waste of money. To really maximise your chances of getting a good return on investment you need to design specific targetted pages which match very closely with what your target market are searching for.
For example lets say that you own a DIY hardware shop and one of the things you do is sell drills. A lot of business owners would make the mistake of setting up an adwords campaign using keywords such as “drills”, “drilling” etc and then linking the advert to the main homepage of their website.
This is the equivalent of someone coming into the DIY shop,asking if you sell drills and telling them to go back to the front of the store and find it themselves. You wouldn’t do it offline so why do it online? What you would do would be to at least take them to the power tool section or better still to the drill subsection.
You should therefore do the same on the web. If someone has searched for a specific term then the closer the page you send them to matches their search criteria the greater the chances of converting them will be. So in this instance you would have a specific page (known as a landing page) which would give full details on drills and which would keep the tight focus that they had in their original search.
Knowing exactly what keywords that people have searched on to then click on your pay per click adverts is one of the most helpful pieces of information you could ever hope to know when marketing your business online. Don’t waste the opportunity by sending your customers back to the front door!
Join our meetup in Maynooth, come and meet us and likeminded business owners
I am starting “Matt Eve’s Grow Your Business Network” we will be meeting in Maynooth, Co. Kildare every month starting on Wed 27th Feb at 8pm. You can find more details at http://smallbiz.meetup.com/863/
Each month I will be covering a topic about marketing or business growth and discuss ways you can use this in your business. There will be a nominal charge of €15 per head to cover our costs.
If you are interested please RSVP at http://smallbiz.meetup.com/863/
Thinking of Buying a Franchise? Make Sure You Do Your Homework
For those thinking of starting a business, going the Franchise route can often seem like an appealing option. However people sometimes forget that those people behind the franchise are in the business of selling franchises.
Whilst this might sound obvious it is easily to get sucked in by a glitzy presentation and promises of riches.
To help you when considering a franchise we have put together a package which includes details of the pitfalls to avoid, questions to ask both the franchisor and existing franchisees and a calculator tool which will help you determine yourself whether a franchise is a viable option. For more information please have a look at the Franchises Exposed website.
How to get a great logo for your business for €90 or less
If you are starting a business or revamping the image of your existing business then a good quality logo can form the basis of your brand. Finding a designer to create a great logo for you on a budget can be a challenge.
Now there is a way to get 10 or 20 or more designers to give you sample logos free of charge and you only pick and pay for the one you want.
Have a look at http://www.sitepoint.com/contests/ and you will see lots of other businesses all getting logos done in this way.
The beauty of this service is that as well as the price – you should be coming away with a great value logo for $100 – $150 AUD (about €60-90) – you get a large selection of ideas from different designers which will inevitably give you a far better choice than just one individual designer.
And finally if you don’t get a logo that you like then you don’t pay – simple as that.
Welcome
Welcome to the Blog of Matt Eve of Better Business Results. This page will be regularly updated with information related to Irish Business including tips and tidbits and suggestions for Growth and Marketing success.
Cheers for dropping by,
Matt
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