I often get approached by business owners saying ‘my business is struggling I’m not sure how to make it grow can you help me?’ One of the first questions I ask them is ‘Do you have a marketing plan?’ and it never ceases to amaze me that nine times out of ten this is met with the meek reply ‘Well not exactly, No’.

How can you be in business and not have a clear understanding of how you are going to get customers in the door? It just doesn’t make sense, people spend a fortune on business premises and stock which on their own are pretty much useless without any customers to buy them. But ask them what kind of budget they have set aside for marketing and I’m often met with a blank stare.

I think most business start ups fall into this trap, they allocate thousands of Euro to kitting out the business and in making sure they have everything just right but then leave no money for sales and marketing. To me that is just like spending your life savings on a ferrari but not leaving any money for petrol! Sure it looks nice and impressive to have the ‘business’ sitting there but it wont go anywhere without customers and a way to attract them.

I see the same with websites. A business owner feels obliged to put up a website and often spends hundreds of Euro on a fancy design, but guess what they don’t allocate any time or resources to marketing the website and it just sits there looking pretty with noone visiting it.

So if this any of this sounds familiar to you then please get in touch with us, we wont bite and we can wotk with just about any business.

If you can’t afford full time marketing staff then perhaps we have the answer with our Virtual Marketing Director service. For less than the price of a daily cup of coffee we will completely review all of your current marketing, put in place an affordable and achieveable marketing plan and work with you to make sure it happens. Better still we guarantee that if you work with us and follow the recommendations we give you then you will make at least 3 times the investment you spend with us. If for any reason this is not the case we will refund the fees you have paid us in full.

It all starts with an informal no obligation Free 15 min phone call and from there we can assess how to best help you. So if you are serious about growing your business call now on 1850 943122 to get the ball rolling.

Better Business Results can work with you to create and execute a direct mail campaign to acquire new customers and also to reactivate old ones. We have access to huge archives of successful campaigns and can tailor something to suit your business with relative ease.

Some of the results achieved with direct mail are fantastic here are details from a typical small business client:

“ Our first marketing campaign was a mail out to 120 of our non-active clients. The result: 30 of them have booked the appointments, spending in excess of €750”

We specialise in multi contact nurture marketing campaigns where we develop a series of mail pieces (letters or cards) that can be sent out to your prospects in sequence.

The following table shows that it can typically take up to 9 contacts with a prospect before they chose to do business with you.

We know that sending out 9 or more sequential mailing pieces to your prospects can be time consuming and hard to manage.

You no longer have to worry as we can automate this process for you. All you need to do is pass us the contact details of your prospects and we will take care of sending out the mailings to them each month (or at whatever interval you require).

There is no minimum order amount we can set up a campaign to follow up with 1 prospect or thousands - you decide. For more information please call Better Business Results on 1850 943122

We worked with Joe the owner of a small irish kitchen design, manufacture and fitting company. He used to run what we call advertise and pray type campaigns.

He would take out adverts in newspapers and run radio adverts telling people about the existence of his business. This advertising would convert a small % of people who would come to his showroom and look at his kitchens. Of these an even smaller % would be ready to buy a kitchen then and there and he would do business with them.

We showed Joe how extremely wasteful this was. What about all the people who came to his showroom, liked his kitchens, but for some reason or another were not ready to buy due to their own specific circumstances? After all, you need to remember your potential customer is busy. Very busy.

We showed Joe how to capture these prospects details, and we then wrote 12 mailing pieces which included testimonials, case studies and facts about what makes his kitchen company different, for Joe to keep in touch. We then scheduled these articles to be sent once every month and took care of the fulfilment of this for him. Now there’s a good chance the first few times Joes prospect receives his information it will go straight to the wastebasket. But after 5, 6, 7, 8 times they will start to notice.

And when they are ready to purchase a kitchen who do you think is going to be their first point of contact? The person they have never heard of in the Golden pages or local newspaper, or Joe who has been keeping in touch with them for months? It goes without saying, doesn’t it?  

Better Business Results can work with you to create effective marketing and lead generation campaigns for small and medium businesses in Ireland.