Don’t blame the recession for your business failure if you don’t have your house in order

May 11, 2009 by Matt Eve · 2 Comments
Filed under: General Rants 

With all the doom and gloom in the air and business owners complaining that the recession is killing their business. It surprises me that some of them seem to have just given up.

For example 4 days ago I sent an email asking for a quote to 5 different businesses. 4 days later and only one of them has bothered to reply to me.

This is not a unique experience. On the 21st April I submitted a web form enquiry for one company and they finally got around to replying to me on 3rd May! Either the businesses I am contacting are in the lucky position of having all the work they need and they don’t need to bother replying to prospects, or there are severe holes in their customer service processes.

So before you moan about the recession and how it is killing your business, you had better be sure that you and your staff are doing absolutely everything they can to maiximise the leads that you are already getting.

I know of plenty of busineses who are applying sound marketing and other business processes and are in fact growing their businesses in the current economic climate, when others all around them are dropping the ball.

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