Irish retailers how to cut thousands off your rent bill with simple marketing
On a recent family shopping trip to the Outlet in Banbridge we got some great deals on clothing and shoes for all the family. Coupled with that we found the service of the staff in just about all the shops to be streets ahead of their equivalents in Dublin.
Still the reason for this article is not to extol the virtues of the Outlet but to highlight a very simply step that one of these retailers took which can have significant impact on their bottom line. And it is so simple that just about any retailer (or other business) can adapt it for use within their business.
When I was in the Clarks shop buying shoes I brought them up to the cash register and the assistant asked me simply “Do you want to keep the shoes looking their best?”. I wasn’t expecting this question and so entered into a discussion with her and ended up spending and extra £3.50 on a small shoe shine kit.
With these 10 extra words she was able to upsell me to buying a shoe shine kit when previously I had not even considered this. This is a very simple and effective strategy and one similar to the fabled McDonalds phrase of “Do you want fries with that?”.
Lets look at the impact this can have to a businesses bottom line. Lets assume that this store serves 100 customers per day and out of this 20% agree to the upsell that is an extra revenue of £70 that day that the store wouldn’t have otherwise got. It may not seem like a lot but over the course of a year based on a 6 day week it comes to £21,000. Which I’m sure would go a long way to helping pay the rent or a staff members wages.
So how can you apply this to your business? When your customers are already about to buy and have their wallets in hand is an excellent time to ask them if there is anything else they need. After all you are there to serve them by meeting their needs, you owe it to them to make sure you have met as many needs as possible.
In these challenging economic times it is all to easy to admit defeat or whine that rents are expensive, but sometimes implementing a simple strategy, like this upsell, could make a significant difference to your bottom line.
Irish Spa and salon marketing course
Better Business Results have teamed up with ISSS and Uisce Day Spa with to bring you a brand new course designed to help you break through the economic doom and gloom and show you…
What Really Works in Irish Spa & Salon Marketing
Who is this course for?
This comprehensive 1 day workshop is for self employed Spa industry professionals and the owners of spa businesses.
Are you struggling to get new customers and do you find that your existing marketing is ineffective?
Are you frustrated because you are a really skilled therapist but just can’t seem to atract enough paying customers?
If the survival of your business in the current economic climate is keeping you awake at night then this course is definitely for you.
What does the course include?
The course is broken into 12 key areas:
1. The Misleading Myths and Lies You May have been told about Marketing
2. What Marketing Really is
3. The 3 Ways to Grow Your Spa/Salon Business
4. What is a USP, Why you need one, and How to create one
5. Understanding the Life Time Value of a Customer
6. How to Drive Low Cost leads into Your Salon
7. How to Win More Sales – Turn looker into Buyers
8. How to Get Customers to Spend more each time they visit
9. How to Keep your customers coming back for more and more often.
10. Why Your Customers are your quickest way to more sales
11. How to partner with other complementary businesses
12. How to Advertise for maximum response following a simple formula that works
You will leave with a detailed business growth blueprint which details specific tasks you and your team need to take to dramatically increase the turnover of your business.
You will also walk away with a marketing manual that contains many more marketing secrets for you to apply to your business.
What will I learn from the course?
- 9 low costs ways to get all the leads you will ever need
- 12 ways to increase the value of each customer
- Keeping your customers coming back for more
Course Details
Course fee: Normal price €350 special introductory fee of €250
Date: Sunday 10th May 2009 - starts 9.30am and finishes at 5.00pm
Location: Uisce Day Spa, Suite 2, Celbridge Town Centre, Celbridge, Co. Kildare
For bookings please call: 01 6279899
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