Why 1 is not the magic number
One may have been the magic number in Jill Scotts song, however when it comes to the marketing of your business it really shouldn’t be.
If you are relying on just one method of marketing for your business then you are putting all of your eggs into one basket and taking a big risk.
I was recently talking to a business owner who up until now had relied solely on leaflets to market his business. Last year when the economy was buoyant he would put out 10,000 leaflets and get enough work to last him for 4 months. However with the current downturn, he just put out 25,000 leaflets and has not had a single call. Ouch!
In order to build a firm foundation for your business you need multiple marketing channels, this way if one suddenly stops working then your business can continue. How many different marketing methods are you using in your business? If it is just one or two then you are taking a big risk.
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