Latest Online Marketing Blog Posts

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow [...]

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It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are [...]

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Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. [...]

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How to Double, Triple or Even Quadruple Your Profits from Paid Traffic

How to Double, Triple or Even Quadruple Your Profits from Paid Traffic

In this previous article we looked at why it makes sense to focus your efforts on paid advertising which can get instant traffic to your site that you can control rather than on SEO which has no guarantees due to factors outside your control. In this article we want to talk about some advanced ways […]

Why Free Traffic Might Be Costing You More Than You Thought

Why Free Traffic Might Be Costing You More Than You Thought

Ever since the dawn of the Internet search engines, people have been trying to find ways to get their website to the top of the search results. Ten years ago this was relatively straightforward with hidden keywords and link exchanges being enough to leap you ahead of the competition. However in recent years most of […]

5 Things You Can Learn from RTE’s The Takeover

5 Things You Can Learn from RTE’s The Takeover

I’ve enjoyed watching the recent RTE series of the takeover, if you aren’t familiar with it then the format is that for a business which is struggling the owner hands over the running of the business for two weeks to the staff. The staff are given a budget and then under the watchful eye of businesswoman […]

Generate More Business and Protect Your Reputation with Autocomplete Optimization

Generate More Business and Protect Your Reputation with Autocomplete Optimization

Autocomplete optimization may not be a term that you are familiar with so first of all let me explain what it means. The best way to do this is to give you an example. As we all know when many of us use the internet we often start with a search. Typing in a search […]

What IKEA Can Teach You About Marketing

What IKEA Can Teach You About Marketing

A recent trip to Ikea to buy a Christmas tree gave me a good refresher of ways that you can combine different marketing techniques which have a cumulative effect on your business. For the uninitiated, Ikea offer Christmas trees for €30 which is good value compared to most other places in Dublin who typically charge […]

Using a Video App Demo to Market Your App

Using a Video App Demo to Market Your App

There is still plenty of Money to be made in the app economy: ABI Research predicts that mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011. One of our clients Mobil Information Systems produces GPS Vehicle Tracking Software for fleet managers. They recently launched a new version of […]

Getting the most from Facebook for your business. How direct Response Marketing can provide the missing link

Getting the most from Facebook for your business. How direct Response Marketing can provide the missing link

So you’ve been on a course or you’ve read an article and they’ve told you that you should use Facebook for your business and have a Facebook page. You are told to build a loyal fan-base and then give them lots of good content and eventually they will buy from you. Sure this is one […]

The Best Types of Testimonials

The Best Types of Testimonials

In this video Matt talks about the best types of testimonials that you should be looking to capture in your business.     The first one is a testimonial that details a specific outcome and the second is a testimonial that gives details of overcoming an objection. Specific Outcome Testimonials So whilst a non specific […]

Strategic Alliances For Low Cost Marketing

Strategic Alliances For Low Cost Marketing

We recently had a question on the Better Business Results Facebook page asking for tips for low cost marketing from the owner of a Yoga studio. Matt put together this short video to explain how this could be done by forming strategic alliances with a non competing business that has the same customers. As you […]