Latest Online Marketing Blog Posts

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow [...]

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It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are [...]

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Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. [...]

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Trend Watch – Personalised Marketing

Trend Watch – Personalised Marketing

Personalising your customer experience has become a key trend in marketing over the last two years with the expectation that it will continue to grow as a trend in 2015. The internet is a noisy place with millions of pieces of information fighting for our attention. Many global brands have jumped on personalisation as a […]

Latest SEO Trends for 2015

Latest SEO Trends for 2015

It’s that time of year again. The time of year when budgets are divvied out, decisions made and strategies put into place. If you are putting SEO or organic search at the top of your companies priorities this year then make sure you are up to date on what the experts are predicting will be […]

Key Marketing Dates For Irish Retail 2015

Key Marketing Dates For Irish Retail 2015

Did black Friday take you by surprise last year? It seems like every retailer in the country adopted the American sale day tradition this year. The buzz of the event gave hard hit retailers an extra boost for one weekend coming up to Christmas.  It’s one of the most obvious things in retail but knowing […]

Get Your Digital Marketing Strategy On Track For 2015

Get Your Digital Marketing Strategy On Track For 2015

Internet users are a savvy bunch. They have high expectations about what to expect online. If you want to grow your business online then you have to keep up with what the big brands are doing. Here is how you can get your digital marketing strategy on track for 2015. It’s very possible to grow […]

The Story Of The Red Dress And The E-Commerce Christmas Battle For Sales

The Story Of The Red Dress And The E-Commerce Christmas Battle For Sales

Once upon a time there was a woman in search of the perfect red dress for Christmas. That woman, was me. So of course, I went to Google and typed in the words ‘red dress’. Ok, so I wasn’t actually looking for a red dress, I was conducting some research. At this time of the year […]

Target Your Website Visitors Using Facebook Website Custom Audiences

Target Your Website Visitors Using Facebook Website Custom Audiences

Facebook now offer you a simple and highly effective way of reaching your website visitors on Facebook. It’s called Facebook Website Custom Audiences or WCA. This feature tracks the visitors to your website and builds a list. You can then run ads on Facebook directly targeted to this list. It’s a great way to target […]

Three Young Women Making Millions On YouTube and What You Can Learn From Them

Three Young Women Making Millions On YouTube and What You Can Learn From Them

When it comes to YouTube, a lot of businesses just don’t ‘get it’. They don’t want to give away free information, they don’t think they can reach their customers through it or they simply don’t know where to start. Where existing businesses have frozen in a confused state of paralysis, some savvy entrepreneurs (know as […]

Your Short Guide To Getting Found On Google

Your Short Guide To Getting Found On Google

Whatever line of business you are in, if your website is hiding in the back pages of Google, you are missing a vital opportunity to grow your business. Here is a short guide to getting found on Google. The first part of getting found is to take a good honest look at your current web […]

What We Can Learn About E-Commerce from Amazon

What We Can Learn About E-Commerce from Amazon

With Christmas on it’s way, there are so many opportunities to sell online. But make no bones about it, selling online is competitive. Large online stores already have a streamlined system in place for getting found online and making the sale. It’s possible to compete but there are some things you need to make sure […]

Why Most Businesses Treat You Like a One Night Stand When Really They are Looking for Love

Why Most Businesses Treat You Like a One Night Stand When Really They are Looking for Love

Imagine that you are young free and single and heading out for the night. You are in great form thinking about the possibilities that lie ahead. Perhaps tonight is the night that you will meet that someone special. You arrive in the bar where you are meeting your friends and while you are waiting you […]