4 Of The Best Christmas Marketing Ideas from 2013 – Get Inspired for 2014
Yes we know, nobody wants to talk about Christmas just yet. But, if you run a business, it’s time to get your skates on.
To help you get those creative juices flowing and plan for this Christmas, we have compiled a list of some of the best Christmas marketing ideas of 2013.
Coca Cola’s Christmas Jumpers
Coca Cola always pull out all the stops at Christmas and 2013 was no exception. As well as the usual T.V and radio campaigns, the company got social with a ‘Christmas Sweater Generator’. This was a website where you could design your own Christmas jumper – and win it.
To enter the competition you had to post your jumper on social media and get your pals to vote for it. The campaign perfectly tapped into the trend for kooky christmas jumpers and got social media buzzing.
The lesson: Tap into key trends and have fun with them on social media. Keep your eyes open for what’s hot this year. Google trends can be a great way to research.
Ikea’s Christmas Tree Trade
Ikea were very savvy with their Christmas marketing in 2013, ensuring they got customers through the door in the run up to Christmas AND after too.
If you bought a christmas tree from them in the month of December, you also got a voucher worth €20 to spend in the shop between the 20th of January and 9th Feb. This made sure that they maximised all the extra footfall they were getting during Christmas and got shoppers back inside after the Christmas madness – Not to mention all the good will kudos.
The lesson: Plan not just for Christmas but also for the months after, and spread the Christmas giving by doing something nice for your customers.
Topshop Got Pinning
Topshop got pinning with their #DearTopshop campaign.
Through the Topshop gift guide, users were able to pin items they liked to their Pinterest boards and other social media channels using the hashtag #DearTopshop. They were also encouraged to create boards showcasing their idea of the perfect Christmas.
Top pins were featured on Topshops own Pinterest board and the clothing giant gave away prizes for the best boards.
The Lesson: Social Media is not all just about Facebook. Look at other social media sites like Pinterest and Instagram to widen your social reach.
Santa became a Hipster In New York
With ‘hipster’ being such Googled term in 2013, the New Your retail space Central got creative and conjured up a ‘hipster Santa’. Hipster Santa had his own Twitter account, ran screen printing workshops, talked about his love of tofu and endorsed clothing in the store among other things. The centre went all out with sidewalk chalk stencils, selfies with Hipster Santa and Indie versions of Christmas carols.
The campaign connected with the brands target audience and got chins wagging internationally.
The Lesson: Have a sense of humour and don’t be afraid to think outside the box.
So there you have it, four of 2013’s most popular Christmas Marketing ideas. We can’t wait to see what this year has in store!